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Account-based Marketing: its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. If you’ve spent any time in the marketing world, you have likely heard people throw around this common phrase. But, what is account-based marketing? In conversations, you might have nodded your head and acted like you […]
Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Search Engine Optimization and Marketing Automation You can’t spend any time studying online marketing without reading the term “search engine optimization.” Still, you might be a little fuzzy about what this term […]
Inbound Marketing: its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. At one time, outbound marketing was all the craze. Then, marketers finally woke up and realized that inbound marketing is the way to get qualified leads. They realized something else, too, though. Inbound marketing is a […]
PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Are you ready to build a marketing beast with PPC ads and marketing automation? If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. Many marketers run their PPC ads […]
Dynamic Content: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Are you asking yourself, what is dynamic content? Dynamic content can be the magic link between content and conversions. It is content within a website, a form, a landing page, or an email that changes based on […]
In order for marketing automation to be successful, you need to understand the quality of your leads. Leads are evaluated based on their readiness to buy, with cold leads requiring a lot of nurturing and hot leads ready to take their credit cards out and buy. Lead scoring is an effective way to identify hot leads, […]
Landing Pages: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. So we should start there. Converting […]
Clickthrough Rate (CTR): its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Companies dedicate a lot of resources to creating marketing content. But what’s more important is measuring the effectiveness of that content, so that you know where to spend those marketing dollars going forward. The calculation of […]
Database Segmentation: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Many small businesses use tracking services to find information about their prospects or leads, be it contact information, age and gender, or even things like their buying behavior. Database segmentation refers to the organization of that data in […]
Let’s talk about CRM objects for a minute. If you look at most major CRMs like Microsoft Dynamics or Salesforce.com, you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Does this mean that the two systems are incompatible? Not […]
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