If you are not happy with the results below please do another search
Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. There are several methods of communication that you’ll probably consider using in your follow-up, but have you considered text messages? Text Message Marketing in Post-Show Follow-Up You want […]
To download the PDF of this resource, click here. To access our Event Lead Management Kit, which includes this resource, click here. According to Forrester, marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Choosing the right event lead management solution for lead capture will be […]
Background on Pool Shopping Professionally, I work for Lead Liaison as a technical solutions specialist. Personally, I’m a father of two beautiful girls, 10 and 7, with an amazing wife that puts up with my shenanigans – for 12 years running now! Occasionally my professional career and personal life overlap. When you’re immersed in your […]
This is the second post in the series Being Prepared in a Marketing Automation Demo. One of the most important questions you can ask in a marketing automation demo is, “What processes does your company have in place to make our relationship feel more like what it should be: a partnership?” Once you ask the question, […]
This is the first post in the series What Questions to Ask in a Marketing Automation Demo. You’ve spent some time researching different marketing automation tools and now you’re finally ready to move on to the demo stage. Many people kick back and watch the demo unfold, but you need to prepare questions ahead of […]
It isn’t a secret that in order to run successful marketing campaigns and effective websites, you must collect some degree of customer feedback in order to move forward. However, not everyone realizes customer feedback is not equal. Customer feedback that is incomplete or simply not informative enough can give leave your content to stagnate, or worse, […]
In order to create strong, relevant copy that connects and engages leads, understand how your potential customers are thinking about your product and how you can influence their thinking. In order to do that you need to understand who you are marketing to and how your product or services interact complement each person. One great way […]
An effective marketing automation program will be able to draw in an endless supply of quality leads. Almost every lead has the potential for conversion, but it takes strategic and informative lead nurturing content to earn their trust and eventually their business. Most people visit a specific website in search of information. They want to […]
Lead management drives business. Being able to gather, nurture, and direct leads is a fundamental aspect of every company’s success. Marketing automation has streamlined this process into a highly-effective machine that produces leads with a 50% higher conversion rate than traditional marketing. It provides better lead management using automated software combined with a personalized approach […]
Marketing automation is an extremely streamlined and systematic process for generating the greatest number of potential leads using automated software. Its principle function is to generate more sales and revenue by improving the quality of every lead given to the sales department. It also naturally uses fewer resources, since traditional marketing tasks are now automated. […]
+44 20 38074910
